Storytelling meets strategy.

Heya! I’m Maryam!

A London/Surrey based Content Creator & Creative Producer with a background in film, fashion, and brand storytelling.

I specialise in shaping brand narratives through visuals that resonate - from social-first video to campaign shoots, copywriting, and brand strategy.

Currently Head of Content for slow-fashion luxury brand Karen & Ted, I lead creative direction across graphics, photography, video, and social strategy. My work bridges the gap between storytelling and performance: I track insights, adapt to trends, and create content that’s both scroll-stopping and brand-building.

Highlights of my experience include supporting fashion shoots for Rimmel London and Dazed Magazine, producing content for women-owned brands, and developing strategy that amplifies voices in the fashion and lifestyle space. With a Gen Z perspective, I stay plugged into cultural trends across TikTok, Instagram, and Pinterest - and I’m as confident behind the camera as I am in front of it.

I thrive in fast-paced, collaborative environments, bringing both creativity and organisation to projects. Whether it’s launching a campaign, refining a content calendar, or turning raw footage into engaging reels, my focus is always on connecting brands with their audience in authentic, memorable ways.